Wallander themed breaks from £68pppn

Wallander themed breaks from £68pppn

Visit Sweden 4 January 2010

This month sees the return of popular Swedish detective Wallander back to our screens, as the BBC broadcasts the much-awaited second series. The BAFTA award winning drama starring Kenneth Branagh gathered a strong following when the last series aired in late 2008 and the detective has now returned for three new feature-length investigations.

The first in the trilogy, Faceless Killers, aired on Sunday 3 January and two further programmes are due to be shown this Sunday 10th and next weekend on Sunday 17th January. Why not follow in Branagh's footsteps and explore the region where the series was filmed with a mini break to Skåne in southern Sweden?

Wallander fans can take guided tours of the old town of Ystad, showing them where the characters of the books are based. Alternatively, a Wallander Break including accommodation, dinner and refreshments in well-known Wallander settings costs from SEK 810 (approximately £68) per person, per night. Check into one of the Wallander hotels in Ystad; Hotel Sekelgården, Hotel Continental, Hotel Ystads Saltsjöbad or an apartment on Mariagatan; enjoy good food at the restaurants and cafés frequented by Wallander, then visit Cineteket, an interactive film museum with artefacts from the series.

The easiest way to get to Skåne is with flights to Copenhagen - available from Easyjet from £45 return - and a short train journey to nearby Malmö. To book a Wallander tour or break visit www.skane.com.

For more information about Sweden visit www.visitsweden.com.

 

 

Visit Sweden case studies

Raising the profile of Åre as a ski destination

for Visit Sweden Winter 2007, 2008 and 2009

bgb was tasked with raising the profile of Åre as a ski destination to the UK market

Wallander's Sweden

for Visit Sweden Autumn 2008

Promoting Skåne as a destination after BBC's series of Wallander

Creating online buzz for Swedish Cities

for Visit Sweden Winter 2010

The cities of Stockholm and Gothenburg hosted a Swedish Design Doctor pop-up at Westfield and bgb was tasked with raising awareness online of the pop-up, driving traffic to the Swedish Cities website and creating buzz around designated keywords.

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