VisitSweden online video campaign urges Brits to discover Swedish Lapland

Visit Sweden 12 October 2009

VisitSweden, together with Discover the World and Sweden's ICEHOTEL, today launches online content as part of a campaign to inspire UK travellers to visit Swedish Lapland this winter. The spoof video follows national treasure Sir David Attenscarf, the ever-intrigued naturalist, as he makes a study of a Swedish Lapland species and their behaviour - such as dog sledding and snowmobiling under the Northern Lights and unwinding at the ICEHOTEL.

Entitled ‘A study of human survival in the Arctic with Sir David Attenscarf', the campaign is designed to highlight the pulse-raising activities and extraordinary natural experiences on offer in Swedish Lapland and Discover the World's exclusive charter flights direct to Kiruna, just 3.5 hours flying time from London Heathrow. Check out Sir David Attenscarf's study of human survival in the Arctic at www.discoverlapland.co.uk.

VisitSweden worked with Brighton-based specialist web agency Wild Dog Design to develop the two films, shot in 45 scenes over 5 days and deploying a cast of 50 extras in addition to the star, David Coker, who plays velvet-voiced Sir David Attenscarf. Music is provided by acclaimed Sami singer Sofia Jannok.

Linda Ericson, UK Marketing Manager at VisitSweden said, "Reaching UK travellers online is a key strategy for us, and collaborations with expert destination partners allow us to create playful campaigns such as this. These videos were filmed 200 miles north of the Arctic Circle in and around forests populated by wild reindeer and moose to capture the spirit of Swedish Lapland's vast emptiness and beauty, which is now so easily accessible from the UK."

 

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