Visit Wales

Visit Wales is the Welsh Assembly Government's tourism team, responsible for the promotion and development of tourism in Wales.

Seeking to raise the country's profile and maximise tourism's contribution to economic and cultural prosperity, Visit Wales' primary role is to provide leadership and strategic direction to the Welsh tourism industry and to provide information and inspiration to potential holidaymakers.

Tourism is a hugely dynamic and competitive market. With tourists spending over £8million a day on trips to Wales, Visit Wales is at the heart of the country's economic and social successes.

Whether you're looking for adventure sports such as coasteering or mountain biking, golden sandy beaches, country cottages, stylish boutique hotels, gastro pubs or even vineyards, Wales has something for every holidaymaker and is fast becoming one of the most stylish holiday destinations.

Visit Wales case studies

Edge of Love in Wales

for Visit Wales Summer 2008

As part of the ongoing PR campaign for Visit Wales bgb planned a strategy using the leverage of ‘the edge of love' film to secure maximum coverage to attract tourism to Wales.

 

Promoting a golfing destination

for Visit Wales 2008

Leading the press office for Wales Golf, bgb handles a media relations campaign to maximise press coverage for Wales as a golf destination in specialist and mainstream consumer media.

Putting the spotlight on Snowdonia for summer 2009

for Visit Wales January-June 2009

As part of the ongoing Visit Wales PR campaign, bgb was tasked with raising visitor numbers to Snowdon for summer 2009

Visit Wales news