It's innovative thinking, dynamic in their presentation and flexible in their response
Kate Bowman, Sunday Times Travel Magazine
Visit Sweden 19 April 2011
Frantzén / Lindeberg tipped as top restaurant of the future
Stockholm-based restaurant Frantzén / Lindeberg was last night named ‘One to Watch' by the prestigious ‘S. Pellegrino World's 50 Best Restaurants List'. Since its launch just three years ago, Frantzén / Lindeberg has already earned two Michelin stars and this latest accolade tips the Swedish restaurant for even greater things.
Owners Björn Frantzén and Daniel Lindeberg take their inspiration from the unique and diverse range of raw ingredients available to them in their home country of Sweden. There is no traditional menu and instead they cook dishes inspired by the finest ingredients that they have come across that day, presenting them to diners as a beautifully crafted series of surprises.
The sourced ingredients are the result of intense daily discussions with local livestock farmers, growers, fishermen and wine makers. This means that, rather than being locked in to set menus, Frantzén / Lindeberg always has the freedom to use that day's best possible produce. According to the World's 50 Best Restaurants List, it is this ‘free-form menu' and the often ‘intriguing' ingredients that create ‘a truly magnificent dining experience'.
Organised by Restaurant magazine, the World's 50 Best Restaurant List is judged on the opinions and experiences of over 800 international industry experts who form The World's 50 Best Restaurants Academy. These experts are each selected for their expert opinion on the international restaurant scene, whether they are food critics, chefs, restaurateurs or highly regarded gastronomes. Visit www.theworlds50best.com
For further details on Frantzén / Lindeberg, visit www.frantzen-lindeberg.com
For more information on Sweden and its restaurant scene, visit www.visitsweden.com
For more press information contact:
Ruth Haffenden / Sara Whines / Angela Maini - Four bgb
T: 0870 626 9000 / E: ruth.haffenden@fourbgb.com ; sara.whines@fourbgb.com ; angela.maini@fourbgb.com
Philippa Sutton - VisitSweden
T: 020 7870 5604 / E: Philippa.Sutton@visitsweden.com
for Visit Sweden Winter 2007, 2008 and 2009
bgb was tasked with raising the profile of Åre as a ski destination to the UK market
for Visit Sweden Autumn 2008
Promoting Skåne as a destination after BBC's series of Wallander

for Visit Sweden Winter 2010
The cities of Stockholm and Gothenburg hosted a Swedish Design Doctor pop-up at Westfield and bgb was tasked with raising awareness online of the pop-up, driving traffic to the Swedish Cities website and creating buzz around designated keywords.