Log on to www.unbelievableskane.com before 20 August for the chance to win one of a series of prizes, ranging from a small goody bag with a badge, notebook and pencil through to a grand prize of a holiday in Skane, in southern Sweden, simply by spotting Swedish trolls via the site's webcams.
Skane has a fantastic blend of dynamic city life, authentic culture and stunning countryside, but without the crowds and hassle of the more popular, classic short break destinations. However, one of the most unbelievable things about Skane is its rich folk history, especially its trolls. Wannabe troll spotters are invited to join the club by spotting a troll within one of the five ‘live' CCTV streams at www.unbelievableskane.com.
The site features various landscapes in Skane, such as the idyllic beaches of Malarhusen Strand and the vibrant city life of Malmo. What's more, live twitter and Facebook feeds have been embedded within the site to offer handy hints for troll spotting throughout the eight-week competition.
As well as containing useful tips about holidaying in Skane, the site will also link directly to easyJet and a Skane hotel booking site. easyJet flies daily from London Gatwick, Stansted and Manchester with to nearby Copenhagen from £37.99 and hotels from just £79 per night, a trip to Skane won't cost much more than a break in Britain, so why wait? Located on the southern most tip of the country, the thriving coastal province of Skane is a microcosm of Sweden with its lush national parks, vibrant city life, cutting edge art and design, gourmet cuisine and long, sandy beaches.
For more press information contact:
Ruth Haffenden/ Susie Porsz / Kath Freer - bgb communications
T: 020 7902 2990 / E: email@example.com / firstname.lastname@example.org / email@example.com
Philippa Sutton - Visit Sweden
T: 020 7870 5604 / E: Philippa.Sutton@visitsweden.com
for Visit Sweden Winter 2010
The cities of Stockholm and Gothenburg hosted a Swedish Design Doctor pop-up at Westfield and bgb was tasked with raising awareness online of the pop-up, driving traffic to the Swedish Cities website and creating buzz around designated keywords.