They’re innovative thinking, dynamic in their presentation and flexible in their response
Kate Bowman, Sunday Times Travel Magazine
South Tyrol
South Tyrol
The Italian province of South Tyrol is located south of Innsbruck and north of Verona in Italy's Alps and Dolomites. It offers holidaymakers an authentic, boutique travel experience. The region has a varied landscape from alpine meadows and mountains, to vineyards, Mediterranean palm trees and Cyprus trees.
South Tyrol boasts over 300 days of sunshine a year, making it an all year round destination. The current advertising campaign, created by bgb and our partners, positions this unique destination as ‘The Other Side of Italy'.
South Tyrol case studies
Understanding your target market
for South Tyrol November 2007
For South Tyrol we wanted to learn more about the potential target market from the UK. We therefore undertook both quantitative and qualitative research projects with one of our research partners.