They’re one of the best international tourism board partners I’ve ever worked with
Alasdair Farrimond, Travel 2
The Italian province of South Tyrol is located south of Innsbruck and north of Verona in Italy's Alps and Dolomites. It offers holidaymakers an authentic, boutique travel experience. The region has a varied landscape from alpine meadows and mountains, to vineyards, Mediterranean palm trees and Cyprus trees.
South Tyrol boasts over 300 days of sunshine a year, making it an all year round destination. The current advertising campaign, created by bgb and our partners, positions this unique destination as ‘The Other Side of Italy'.