Relaunching Maison Blanc

for Spring 2009

Maison Blanc currently has 12 stores in the South East of England, with two new openings planned this April and June. One of our key priorities is to establish Maison Blanc as 'the' choice in each of its locations - positioning them as the locals favourite and giving people a reason to visit.

We have launched three new stores in the last six months - Oxford, Hampstead and Buford. Working with key local media in each region, we have forged relationships with influential writers and have achieved coverage in regional publications and online. Alongside editorial, we have secured promotions and reader offers to increase traffic to the stores - through one local publication, we increased the database by over 500 names and they have already been contacted by Maison Blanc with seasonal special offers and an incentive to visit.

In the coming few months, we are handling new openings in Winchester and Henley and we have already developed relationships with local press in preparation.

Whilst our brief focuses on developing the regional relationships, we are also targeting national press and are working with relevant food & wine and lifestyle titles to increase exposure of Maison Blanc through editorial, competitions and sponsorship opportunities.