Refreshing a brand image

for Le Manoir aux Quat'Saisons

The Challenge - to keep the brand noticed and newsworthy plus maintain high visibility and stand out amongst a key target audience.

The Activity - to promote Raymond Blanc's passion for his gardens and new Asian herb garden, LMQS created and sponsored a Malaysian Garden at Chelsea Flower Show. The six-month campaign had two strands - the actual garden at Chelsea and the removal and replanting of the garden at LMQS..

The Results - Seven minute film on BBC 2 showing Raymond Blanc's passion for gardening and covering the evolution of the project from Malaysia to Chelsea. Exclusives with The Garden and The Times Magazine prior to the Show. 19 national media attended the replanting of the garden at LMQS resulting in major features including Country Life, Evening Standard, Gardens Monthly, 60 regional features generated In total over £600,000 worth of coverage was achieved during January - July 2006.