Raising the profile of an award's ceremony

for April 2008

bgb has been doing the PR for the Enjoy England Awards for Excellence for the last eight years and has considerably raised the profile of the awards during that time, making it a permanent fixture in every travel editor's calendar. The strategy involves working closely with national travel editors to secure exclusive coverage for each category.

Last year's campaign was hugely successful achieving a whopping £2.7 million AVE with coverage across almost every national and many regional publications. This included a front cover in The Sunday Telegraph travel section, a full page in the Daily Mirror career's page and a dps in The Times travel section. Broadcast coverage was achieved across a mixture of breakfast and lunchtime news bulletins across ITV and BBC regional channels.

This year's awards will take place on St George's Day, 23 April.