Raising profile through feature coverage

for 2008

Leading the press office for Simply Travel, bgb handles a media relations campaign to maximise press coverage for the brand across all media titles, including national print, online, key regional and trade publications.

With Simply Travel properties offering off the beaten track holidays, but with the assurance and high quality standards expected from a well-known and established brand, bgb has targeted leading media to portray the depth of the brand and its quirky offerings.

During 2008, bgb maximised available budget and secured titles including The Guardian and Daily Express to travel, alongside magazines including Sainsbury's magazine and The Independent Magazine, as well as Press Association and Mumsnet to target regional departures and the key family market respectively.

Coverage maximised current news hooks, including features to tie with Mamma Mia as the then current film release and has generated hyperlinks to the Simply Travel website, in addition to securing prominent feature space.