Promoting a golfing destination

for Visit Wales 01/01/2010

Challenge
With more than 200 courses throughout Wales, ranging from challenging links courses to rolling parkland courses, bgb has been tasked with promoting golf across the principality in the lead-up to the Ryder Cup in 2010 and beyond.

Solution
A wide-reaching media relations campaign, including arranging press visits for specialist media and securing media for pro-ams throughout the summer.

Results
Leading the press office for Wales Golf, bgb handles a media relations campaign to maximise press coverage for Wales as a golf destination in specialist and mainstream consumer media.

During 2008, bgb maximised available budget and secured specialist titles including Golf Punk, Golf Monthly, ABTA Golf, Daily Mirror and Travel & Leisure Magazine.

Coverage maximised current news hooks, including the new Golf on Gower and Valleys Golf packages, as well as the new National Caddy Scheme, the first of its kind in Europe.