Positioning Red Funnel as the online authority on the Isle of Wight

for Red Funnel Summer 2010

Challenge

Red Funnel had started to have an impact in social media, but tasked bgb with the challenge of establishing them as online authorities on the Isle of Wight, and increasing interactions with fans via their social media channels.

Solution

In March 2010, Red Funnel took the decision to move their social media campaign from a dedicated social media agency, to bgb. bgb took on overall control of Red Funnel's social media and natural search strategy, working together with the existing bgb PR team to ensure that stories can be reacted to quickly, and in an informed manner.

Results

As an additional social media project on top of PR work, in the first four months bgb has:

- Increased their Facebook fans by more than 440%, and is still growing steadily. The page has a focus on providing useful visitor information on the Isle of Wight

- Increased their twitter following by more than 100%, significantly increasing the number of conversations with followers and the all-important re-tweetability

- Respond consistently to all comments about the brand posted online, both negative and positive, joining in the conversation and engaging with the online community

- Generated more than 1,700 relevant links to their site, linked to six key search terms. All six specified search terms are now showing on page one or two of SERPs, having started on pages three, four and five