Photo Contest to Award Winner a Travel Guide Cover

Frommer's 18 January 2010

Frommer's® is awarding the winner of its first international Cover Photo Contest the photo credit of a lifetime-placement of the winning photo on the cover of a forthcoming travel guide-and £3,000*. Four second-place winners will receive a prize pack containing three Frommer's Day by Day travel guides and a selection of Frommer's Lug travel accessories, worth more than £180**.

From January 6th through March 31st, contestants can visit http://www.frommers.com/go/photocontest/ to enter the contest and upload their best travel photos. Frommer's travel experts Rob Flynn, Ensley Eikenburg, Jason Clampet and David Lytle, along with Wiley's photography and digital imaging publisher Barry Pruett and renowned US photographer and author Rick Sammon make up a panel of judges that will announce the winner on April 14th.

The Cover Photo Contest celebrates Frommer's new full-colour editions which launched in September. Debut titles available now include London, Paris, New York City, Italy, Costa Rica, Alaska, and Hawaii. Nine more full-colour guides will be available in 2010. The new guides feature:

§ Hundreds of full colour photos, specifically selected to highlight what's special about each destination
§ New interior layout and design to make information more accessible and easy to browse through
§ More feature boxes with Frommer's expert tips, recommended itineraries, online resources, side trips, cultural highlights, events, and more
§ Authors who are local experts whose outspoken opinions reveal what's worth travellers' time-and what's not
§ Insightful new icons point out favourite moments, great finds and values, child-friendly and overrated attractions
§ Detailed full-colour maps that are larger and easier to read
§ Chapter tabs which make it simple to find what you're looking for
§ Durable coated paper that withstands lots of browsing and flipping
§ In depth and up to date information on attractions and places of interest

"I know we have an opinionated and curious audience in our online community," said Frommers.com editorial director David Lytle. "They also have keen eyes when it comes to photographing their journeys as we have seen in their own photo galleries. We really wanted to give them the opportunity to showcase their own viewpoint by finding the best image out there to be featured on the cover of a Frommer's Travel Guide. We're expecting some fierce competition."

David Lytle is the editorial director for Frommers.com, the online companion to Frommer's - one of the fastest growing travel guide brands in the UK and currently the best-selling travel guide imprint in North America. David regularly hosts the weekly Frommers.com Podcast. He has appeared on CNN, Fox News, and radio stations across the US. His travel advice has appeared on Smartmoney.com and Businessweek.com, as well as in the Washington Post, US News & World Report, the New York Post, the New York Times and more.

David Lytle is available for interview. Ask David Lytle.

- END -

For further press information or interview requests, please contact:
bgb
Lucy Pennington: lpennington@bgb.co.uk; 0207 902 2960
Debbie Hindle: dhindle@bgb.co.uk; 0207 902 2990

About Frommer's Travel
The market leader in travel content, Frommer's offers content for every type of traveler in all types of media. Frommer's publishes 350 guides and sells 2.5 million guides annually. Frommers.com is a trusted resource with advice on deals, information on 3,500 destinations, active message boards, and a weekly podcast program. Frommer's is a registered trademark of Arthur Frommer. Frommer's is a branded imprint of Wiley.

About Wiley
Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Wiley and its acquired companies have published the works of more than 400 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry, and Peace.
Our core businesses publish scientific, technical, medical, and scholarly journals, encyclopedias, books, and online products and services; professional/trade books, subscription products, training materials, and online applications and Web sites; and educational materials for undergraduate and graduate students and lifelong learners. Wiley's global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada, and Australia. The Company's Web site can be accessed at http://www.wiley.com. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb.

Prizes are subject to specific terms and conditions

*Please note that this prize value is subject to the current exchange rate. The prize winner will be awarded in US dollars to the value of $5,000. The equivalent pound sterling value will depend on the exchange rate at the time of the prize giving

** Price is subject to the current exchange rate and might be subject to change

 

 

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