Overseas property

for Summer 2008

Challenge
Launch new luxury freehold property The Terraces, Pine Cliffs to the UK market

Solution
Leading the press office for Pine Cliffs Resort in the UK, bgb manages a media relations campaign targeting travel and property journalists.

Results
Launching new freehold property The Terraces,  Pine Cliffs in summer 2008, bgb liaised with UK specialist consumer and national press. An intensive media relations campaign at the time of the initial launch resulted in coverage in specialist titles such as International Homes - Luxury Edition, Living Abroad, Hot Property and Homes Overseas. A longer-term media relations campaign led to press trips for titles such as the Daily Express, Homes Overseas and My Home in the Sun.