News and Events

World Travel Market this year had a fantastic focus on social media. Social Travel Market (@socialtrav) sessions were set up alongside the main event by The Sunday Times online travel editor Steve Keenan (@stevekeenan) and Mark Frary (@markfrary)

Four bgb sponsored the social media session at World Travel Market this year. It was so packed that, while I was at an event later that day someone said to me: "I recognise your voice, did you just give that presentation on social media? I was at the back of the room and could hear but couldn't see you."

Last week, the Travel Bloggers Unite conference landed in Innsbruck, Austria and Four bgb was the event's official PR partner. Following an exceptionally successful debut conference in Manchester in March 2011, the event has been gathering speed and reputation with incredible pace.  With a schedule of travel blogging-centric debates, workshops and raucous networking sessions, the debate has firmly grasped the attention of some of the world's leading travel bloggers and journalists as well tourist boards, travel companies, SEO, digital and PR agencies alike.

Greater understanding and clarity between travel organisations and bloggers is the key to both groups working better together.

The Eye For Travel European Distribution conference was packed and buzzing yesterday. Five take-outs and a summary of my speech is below

Social media is moving at such an amazing pace we've produced a new Four bgb insights reports on travel trends in social media.

I had the fun of introducing our hot digital trends event last night.

Our next bgb client Insight event is being held on Tuesday 26 October. We'll be looking at good and bad practice in online natural search, web-content development and social media. It's an interactive two hour session with training and ideas to get new ideas flowing. We'll produce a summary of key points for anyone interested in futher information and we've had such good response to the session that we'll be undertaking something similar in December.

Social media is moving so fast that many organisations find some basic rules quite helpful.