News and Events

Travel brand of the decade

To celebrate our own 20 year birthday this year we sponsored a one-off  "Travel brand of the decade"  Chartered Institute of Travel Marketing (CIMTIG) award which was presented on Thursday 24 March.

Predictions for 2010 from ITT

There was surprisingly little drama about economic gloom at this year's ITT conference. Instead, in measured and thoughtful debates, Kuoni's Peter Rothwell and other panellists predicted next year would be slightly better than this year. Tim Williamson of TUI thought trading conditions might be tougher next year but said there was a real sense of optimism in the business about how quickly Mexico is recovering in popularity after the swine flu issues of earlier this year.  Mike Greenacre of the Co-Operative Travel Group said he expected further consolidation as small to medium sized businesses go out of business this autumn as they run out of cash. We heard Terry Fisher of Gold Medal encourage industry partners to "respect the supply chain" and work closely with agents and operators to drive volumes. Jumairah Beach supported Terry's comments saying in December they were looking at 50 per cent occupancy for the first quarter of 2009, but after working closely with trade partners to reach last minute decision-makers had finished Q1 with occupancy levels of 91, 93 and 96 per cent.

20 minute course in brand leadership

A concise snapshot of branding challenges in The Marketer

How do your friends describe you?

How do your friends describe your personality? Take the same test for your country or organisation. How would you describe it to your friends to encourage them to travel there, or with your business?

Emotional branding challenge

I did a very interesting training session for a client this winter. They had a brilliantly detailed brand strategy with clear brand values and my role was to run a workshop to help international PR delegates communicate the brand vision in their campaigns. 

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