It's innovative thinking, dynamic in their presentation and flexible in their response
Kate Bowman, Sunday Times Travel Magazine
World Travel Market this year had a fantastic focus on social media. Social Travel Market (@socialtrav) sessions were set up alongside the main event by The Sunday Times online travel editor Steve Keenan (@stevekeenan) and Mark Frary (@markfrary)
Four bgb sponsored the social media session at World Travel Market this year. It was so packed that, while I was at an event later that day someone said to me: "I recognise your voice, did you just give that presentation on social media? I was at the back of the room and could hear but couldn't see you."
Last week, the Travel Bloggers Unite conference landed in Innsbruck, Austria and Four bgb was the event's official PR partner. Following an exceptionally successful debut conference in Manchester in March 2011, the event has been gathering speed and reputation with incredible pace. With a schedule of travel blogging-centric debates, workshops and raucous networking sessions, the debate has firmly grasped the attention of some of the world's leading travel bloggers and journalists as well tourist boards, travel companies, SEO, digital and PR agencies alike.
Greater understanding and clarity between travel organisations and bloggers is the key to both groups working better together.
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