News and Events

Social media more relevant than ever

Social media is getting bigger by the day. During May social networks accounted for 11.88% of UK internet visits and search engines accounted for just 11.33%*. This was the first time that social media has overtaken search in this way.

Make natural search easy for writers

At a Travelmole event about online content last night we had a big debate about what constitutes "good content". The one voice that wasn't heard during the debate was the voice of writers who I know are often frustrated by their hunt for good content online.

Online content - what's new?

I took part in an interesting Travelmole debate about online content tonight. Fellow panellist Giles Longhurst explained how Frommer's Unlimited creates relevant bespoke and syndicated content for different company websites - content not just to drive high traffic levels, but traffic with a low bounce rate to engage and deliver results.

Social media quote of the month

I attended the Travelzoo fifth birthday party last night. An amazing success story - 1.8 million UK subscribers, 4 million across Europe in just five years. It's a company that doesn't sell anything but obsessively checks the accuracy of the information it publishes and gets the trust of that level of subscribers as a result. Hugely impressive growth.

Our top five social media tips

Social media is one of the most talked-about topics in marketing and PR right now, and it is generally accepted that all brands need to integrate social media into their marketing and PR strategies. However, to lots of traditional PRs and marketers it can be a daunting prospect so we have put together our top five tips to get you started:

5 Inspirational links

A client recently asked me to give them some ideas about what's happening online. Here's five things I picked.

Grazia comes to life

Grazia readers witnessed their magazine literally come to life in March this year with a media first - the "walk-in talking magazine". The magazine, viewed through any smart phone, used augmented reality (AR) to enable Florence from Florence and the Machine to step off the page and sing the hit song "You've got the Love".