News and Events

Ash Crisis – Were there any winners?

The ash cloud fiasco has caused immense mayhem for the travel industry but if there is at all a positive outcome, it's that it really has highlighted those travel companies that set themselves apart in responding quickly and responsibly to a crisis. bgb's managing director Debbie Hindle gives a "second opinion" on TUI UK's powerful campaign to support the Volcanic ash crisis on pg 19 of this week's PR Week <http://www.prweek.com/uk/researchData/subscribe/1006007/> .

Read her ‘Second Opinion' here...
"I was in Dubai when the ash cloud coverage hit the headlines again. In the corner of my hotel room, BBC World News beamed an interview with the TUI comms chief, Christian Cull. He was calm, reassuring, credible and laughed off impossible-to-answer financial questions with aplomb. It was just one example of a powerful campaign that must have reached every person in Britain and one that would have been impossible for TUI to deliver just two years ago.

The view from Pow Wow

The mood was optimistic at the 43rd Pow Wow held in Orlando this week. Roger Dow, the CEO and president of the US Travel Association talked of an "industry recovery underway."New York for example, posted an 11% increase in total visitors in the first quarter of this year (although no stats were given for UK arrivals).