News and Events

How consumers are planning their holidays

The USA is always one step ahead of the UK and Europe in their online consumption and this year's PhoCusWright Consumer Travel Report shows the massive shift of consumer's travel planning being influenced by other travellers.

How do others see you online?

Markets move faster than marketing and that's absolutely true of online marketing. Who had heard of Twitter more than a year ago? What's the next social media revolution which we should all be watching?
Unfortunately with the pace of change increasing we're finding that some organisations aren't putting the essential building blocks in order to maximise their presence online.
Earlier this year we launched an online PR audit service - in which we look at an organisation's presence online, ask if it's maximising its opportunity to drive web traffic and whether it's structured in the best way for media to find and use its information.

Luxury insight from Sarah Miller, Conde Nast Traveller

What does luxury mean to different people? How are luxury buyers changing? These are just two of the areas discussed by Sarah Miller, editor of Conde Nast Traveller and publishing director Simon Leadsford at a presentation at bgb this week. Key trends highlighted by Sarah Miller included:

Luxury trends

Luxury has always been an incredibly important part of our business at bgb. We have worked with Raymond Blanc for many years and are delighted to be celebrating his twenty-fifth anniversary this year. Our clients also number brands such as the International Luxury Travel Market and  One & Only, through to individual properties such as Le Mas Candille, or uber luxury skiing lodges.

Travel companies can make a difference

If you're running a travel business, scarce water resources or declining fish stocks are something other people should be tackling, right? Well actually no; it's not that simple, and you can make a difference.  I spent Monday this week at the Travel Foundation's AGM. Last year the subject at this charity's AGM was water shortages and I turned up thinking it would all be theoretical and too abstract to provide useful advice for clients. But I was wrong. It proved to be a powerful session on how travel organisations have a real role to play. thetravelfoundation.org

Predictions for 2010 from ITT

There was surprisingly little drama about economic gloom at this year's ITT conference. Instead, in measured and thoughtful debates, Kuoni's Peter Rothwell and other panellists predicted next year would be slightly better than this year. Tim Williamson of TUI thought trading conditions might be tougher next year but said there was a real sense of optimism in the business about how quickly Mexico is recovering in popularity after the swine flu issues of earlier this year.  Mike Greenacre of the Co-Operative Travel Group said he expected further consolidation as small to medium sized businesses go out of business this autumn as they run out of cash. We heard Terry Fisher of Gold Medal encourage industry partners to "respect the supply chain" and work closely with agents and operators to drive volumes. Jumairah Beach supported Terry's comments saying in December they were looking at 50 per cent occupancy for the first quarter of 2009, but after working closely with trade partners to reach last minute decision-makers had finished Q1 with occupancy levels of 91, 93 and 96 per cent.

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