News and Events

On Tuesday 29 November, Four bgb hosted an informal ‘Ski Afternoon Tea' evening to celebrate the start of the ski season.

It was hugely rewarding to see such a great turn out to the third British Travel Press Awards on Monday night. I'm an advisor to the awards because I think it's an excellent idea to have a neutral awards scheme which recognises excellent travel writing, broadcasting, blogging and photography. Well done to all the winners who included;

The Award for Outstanding Contribution: This award recognises two individuals who have achieved the utmost excellence in their contributions as travel writers, photographers or broadcasters judged by the leading figures in the world of PR and travel.

World Travel Market this year had a fantastic focus on social media. Social Travel Market (@socialtrav) sessions were set up alongside the main event by The Sunday Times online travel editor Steve Keenan (@stevekeenan) and Mark Frary (@markfrary)

Four bgb sponsored the social media session at World Travel Market this year. It was so packed that, while I was at an event later that day someone said to me: "I recognise your voice, did you just give that presentation on social media? I was at the back of the room and could hear but couldn't see you."

I love the Wednesday of World Travel Market. It's a day focused on sustainable travel, but it's also the moment when the winners of the Virgin Holidays' Responsible Tourism Awards run by responsibletravel.com are announced. I'm one of several judges who agonise over the shortlisted finalists every year. Then, each year at the award ceremony, we're moved by meeting the people who have worked so tirelessly for change.

The Wednesday of World Travel Market is one of the best days of the whole week for me, because it's the day the winners of the Virgin Holidays Responsible Tourism Awards are announced.

Have you planned your trade and media strategy for WTM?

Last week, the Travel Bloggers Unite conference landed in Innsbruck, Austria and Four bgb was the event's official PR partner. Following an exceptionally successful debut conference in Manchester in March 2011, the event has been gathering speed and reputation with incredible pace.  With a schedule of travel blogging-centric debates, workshops and raucous networking sessions, the debate has firmly grasped the attention of some of the world's leading travel bloggers and journalists as well tourist boards, travel companies, SEO, digital and PR agencies alike.

Greater understanding and clarity between travel organisations and bloggers is the key to both groups working better together.