South Tyrol 28 May 2010
The tourist board of South Tyrol, Italy's northernmost province, has launched a new online training programme for members of the travel industry to learn about the alpine Italian region.
Just launched, the course takes approximately 15 minutes and, once completed successfully, automatically enters the user into a draw to win £2,000 towards a holiday in the South Tyrol region.
Broken into five sections with accompanying illustrative videos, the course explains all the interesting facts and figures about South Tyrol before asking a few questions on each section. The course comprises a section on the geographical location of South Tyrol and four others on summer activities and winter sports in South Tyrol, the area of Val Gardena and a final section on spas and gastronomy. Each section is accompanied by a video demonstrating the beauty of the province, allowing trade to gain a fuller understanding of the region’s key attractions, geography and cuisine.
Take the South Tyrol online training for a chance to win at www.onlinetraveltraining.co.uk.

for South Tyrol November 2007
For South Tyrol we wanted to learn more about the potential target market from the UK. We therefore undertook both quantitative and qualitative research projects with one of our research partners.