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Visit Sweden 7 December 2009
As we head in to an ‘Age of Aurora' this winter, the Northern Lights will be at their spectacular best. Discover The World is offering a brand new Northern Lights and ICEHOTEL package to Swedish Lapland, including one night at the Abisko Mountain Station and an excursion to its Aurora Sky Station by chairlift where you have the chance to observe the Northern Lights for yourself. The following two nights are spent at the ICEHOTEL including one night in a Snow Room. This three-night break is available from December through to March and costs from £994 per person, with direct flights from London Heathrow to Kiruna. There is still availability on the Christmas and New Year departures (22, 26, 29 December and 2 January) so why not enjoy a White Christmas at the same time?
This tantalising new short break for the 09/10 season offers a superb chance of witnessing one of nature's most incredible phenomena from a mountain base in the heart of Swedish Lapland. The Northern Lights, Aurora Borealis, are formed when electrically charged particles are thrust into the earth´s magnetic field at great speed, propelled by solar winds. Winter is the best time to experience them dancing across the velvet black polar skies - considered by many as one of the most spectacular and dramatic sights to be seen on the planet.
The Abisko Mountain Station is situated within Abisko National Park, regarded as one of the best places in the world to observe the Northern Lights, due to its clear air and virtually cloud-free sky. A natural occurrence in the behaviour of the prevailing winds in the area means that cloud rarely forms, keeping the skies clear.
What's more, the 2009/10 season is the perfect time to go as it is set to mark the beginning of an ‘Age of Aurora'. The sun works in cycles of magnetic activity and the next high point is due to start this season, so there will be more sunspots and the solar wind will be more powerful than usual, making the Northern Lights more regular occurrence.
For more information or to book a holiday to Swedish Lapland visit www.discoverlapland.co.uk or call Discover the World on 01737 218 800
For more information on Sweden visit www.visitsweden.com
for Visit Sweden Winter 2010
The cities of Stockholm and Gothenburg hosted a Swedish Design Doctor pop-up at Westfield and bgb was tasked with raising awareness online of the pop-up, driving traffic to the Swedish Cities website and creating buzz around designated keywords.