Maximising media relations campaigns for Rural Retreats

for Rural Retreats 23/03/2010

As the press office for Rural Retreats, bgb handles a media relations campaign to maximise press coverage for the brand across all consumer media titles including national print, online, and key regional titles.

Rural Retreats offers high-end, luxury self-catering cottages and bgb has targeted high-end national newspapers and glossy national magazines to generate coverage through both press trips and media relations.

During 2009, bgb maximised available budget and secured titles including Good Housekeeping, Daily Telegraph, ES Magazine, Sunday Times Travel Magazine, S Magazine, CNTraveller.com, The Observer and Mail on Sunday to travel. Further media relations generated coverage in titles such as the Times, Woman and Home, Sunday Telegraph, Harper's Bazaar, The Lady, Travelmail, Times Online and SHE.