Maximising a media relations campaign

for Autumn 2010

Beaches Resorts is less well-known than its sister brand Sandals and requires a targeted media campaign directed towards families to raise its profile amongst this key demographic.

bgb has focused on maximising available budget by securing consumer family oriented media for both travel and snippets. Coverage recently secured includes a trip to Beaches Turks and Caicos bu Channel 5's The Gadget Show, whereby the resort was shown to its full potential - the great food, butler service and watersports.

bgb has also secured press trips for mainstream titles including the Sun and the Mirror, and snippets in key media such as Junior magazine and BA Highlife.