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Kate Bowman, Sunday Times Travel Magazine
Mad Dog Ski launches new-look website for the 2009-10 season
Mad Dog Ski launches new-look website for the 2009-10 season
Mad Dog Ski 20 October 2009
Skiers seeking inspiration this winter should check out the new-look www.maddogski.com for advice on everything from the best places to ski, advice on booking holidays, finding the nearest resorts to destination airports and even searching for the best mountain restaurants. Designed by digital marketing agency MadeWith, the new site has been influenced by user feedback to offer an independent one-stop shop for skiers with more interactive features and online guides to more than 50 of the world's finest ski resorts.
In addition to the existing news and advice, new features on the site include:
· A ‘trip planner' section - with interactive maps, the MadDogSki master packing checklist, links to ski insurance, special offers, top ski tips and a handy resort comparison feature letting users choose up to five resorts to review side by side
· Resort guides - independent reviews of more than 50 resorts, with detailed guides to travelling, where to stay, things to do, food and drink and useful tips on every page
· Mad Dog Club - sign up to a regular newsletter with offers, deals and news
· Flight planner - users can select their local airport to generate a list of destination airports coupled with the closest ski resorts to that airport
· Snowpedia - users can read articles, kit reviews, get up-to-scratch with ski jargon and add their own comments or entries
· Launch competition giving away five pairs of bmibaby flights plus £100 of Ellis Brigham vouchers during the period from 26th October - 9th November
Commenting on the new website, Kate Whittaker, founder of MadDogSki said "Over the past few months, we have developed the site adding loads of news content and tools to help our site visitors plan their best ski trip ever. Working with MadeWith, we have worked to combine our knowledge and expertise with their know-how and capability to present the information effectively and efficiently. This is a website whose main focus is helping people have better ski holidays"
Nina Mack, managing director of MadeWith, commented "MadDogSki has exciting plans to further strengthen its brand and increase the range of services it offers and we're thrilled that the company has chosen to work with MadeWith on the next stage of its digital strategy."
Mad Dog Ski guidebooks are available to buy online in the Mad Dog Shop, or through Amazon UK, Snow+Rock and Stanfords. All books cost £8 to purchase (except the smaller Courmayeur guide at £6).
Visit www.maddogski.com for more details or follow @maddogski on Twitter to keep up-to-date with all the latest news.
Mad Dog Ski case studies
Mad Dog Ski - the 2008-9 season
for Mad Dog Ski
bgb improved awareness of the Mad Dog Ski brand during the 2008-9 season and successfully positioned founder Kate Whitakker as a ski expert