Luxury in the Snow

for C K Verbier

This season, our brief was to introduce CK Verbier to the UK media - positioning them amongst the most luxurious chalet operators, ensuring they are firmly established as the best in their market.

Having recognised the most influential and important media for their market, we introduced CK Verbier owner to key ski writers and luxury travel and lifestyle journalists. We arranged meetings with key contacts (including Tatler, Vogue and Conde Nast Traveller) that ensured CK Verbier was front of mind when thinking about ski and luxury winter holidays. Furthermore, we have achieved strong coverage in relevant media and secured press visits that has resulted in great features and puts us in a good position for the 2009/2010 ski season.

In summary, we arranged press trips for titles including the Daily Mail, InStyle.co.uk, Grazia, Vogue and Harpers Bazaar. Coverage has appeared in the Evening Standard, The Independent on Sunday, Sunday Telegraph, Sunday Times Style, Daily Mail, FT How To Spend It, London Lite, CN Traveller online, Conde Nast Traveller, Junior Magazine, Country & Town House Magazine, Vogue, Mr & Mrs Smith blog, Coutts & Co online, Centurion Black Card website and Lawandmore.co.uk.