Launching new guidebook

for Frommer's 26/10/2008

In autumn 2008, bgb was given the task of launching Frommer's brand new sustainable travel guide - Frommer's 500 Places to See Before They Disappear.

To secure a big national news spread, bgb sold in an exclusive piece and an interview with the author Holly Hughes to The Observer which appeared on 24th October prior to the book being published on 6th November.

To further maximise coverage, bgb then distributed the release widely under embargo to the Press Association as well as key national, regional print and broadcast media, and consumer, online and trade publications. bgb secured a TV interview for Frommer's with BBC London News during prime time, radio interviews with BBC Radio One, BBC World Service in the UK and RTE Radio One - Ireland's national broadcaster. bgb also secured widespread national and regional newspieces as well as consumer and trade coverage in publications including The Telegraph, thelondonpaper, Western Daily Press, ABTA Magazine, the Irish Times, Best magazine and the Scottish Daily Mail.

To further keep the momentum going into the crucial Christmas shopping season, bgb worked with key online media including The Guardian, MSN, Timesonline and Coutts Woman to create online features and picture galleries.