Launching a first class cabin

for 02/02/2009

bgb started 2009 by launching SWISS's new first class suite. SWISS wanted to communicate the innovation and ground-breaking levels of comfort and design represented by its new first class suite. The Priestmangoode-designed suite boasts a bespoke controller providing seat, screen and light adjustment from the palm of your hand together with sophisticated white panelling and waffle pine detailing plus solid partition wall to maintain the highest possible passenger privacy. 

bgb worked with key media and invited them to an exclusive preview of the first class seat. The event took place in Zurich and was attended by high profile media including GQ, Business Traveller, TTG Luxury, Airliner World, Airline Interiors International and Airline Business News. To maximise coverage bgb also arranged for some of the media attending the event to overnight at the Dolder Grand Hotel on the preceding night, so that they could also review the hotel and credit SWISS with a factbox mention on getting to Zurich.

Coverage appeared in TTG Luxury, ttgluxury.com, Business Traveller, brash.com and Airliner World. GQ magazine coverage is expected May 2009.