Launching a new, world class resort

for Atlantis, The Palm

Atlantis, The Palm opened in Dubai in September 2008, with a celebrity studded official opening party in November of the same year. Briefed with the task of generating blanket coverage across the travel pages of the UK press, bgb coordinated nearly 60 media visits to Atlantis, The Palm throughout 2008, including a group of nine travel editors and writers who were the very first guests to stay at the resort.
The campaign resulted in coverage in over 330 publications, including all of the UK national newspapers, as well as extensive exposure in consumer magazines, broadcast, online and regional media. with an advertising equivalent of over £10million within the short space of eight months.