Lalla Dutt

Creative Board Director

Lalla is a self confessed dreamer. She spends 90% of her life with her head in the clouds.

When she was eight, she wanted to be editor of Vogue. So, she wrote to the eminent Beatrix Miller, who advised her to enter the Vogue Talent Contest. She did - and was a finalist twice.

Her passions are writing and convincing people. In the hazy, crazy world of public relations, she convinced Kelly Brook to walk down Waterloo station in her bra and pants for Playtex and cajoled designers in letting her carpet their catwalks at London Fashion Week on behalf of a carpet manufacturer.

At bgb, Lalla looks after Le Manoir aux Quat' Saisons and one of her heroes, Raymond Blanc OBE, as well as a variety of tourist boards and individual resorts.

Lalla intends to dream for the rest of her life - its a wonderful place to be.