Increase coverage and online presence

for Spring 2009

Following a strong year for coverage in 2007, bgb were given the challenge of increasing the number of pieces of coverage by 25% for the following year, focusing on online to drive traffic to the tourist board's website. An intensive media relations campaign to further raise the awareness of the islands as well as to target online media resulted in twice the number of cuttings bgb was aiming for including websites such as travelmail.co.uk, you&yourwedding.co.uk, timesonline.co.uk, telegraph.co.uk, noink.co.uk, glam.com, cntraveller.com and virginmedia.com.