How engaging in green business practices can improve your bottom line

How engaging in green business practices can improve your bottom line

Caribbean Tourism Organisation 15 February 2011

Caribbean and international business leaders, including those involved in tourism, looking to cash in on green tourism will get practical answers at the forthcoming Sustainable Tourism Conference from 3-6 April in Bermuda.

That’s when the internationally recognised expert in sustainable tourism development and destination stewardship, Brian Mullis reveals the most powerful means by which tourism businesses and destinations can improve their bottom line through sustainable tourism.

Mr. Mullis will illustrate how sustainable tourism has evolved from a grassroots movement – or niche market – into part of mainstream corporate and consumer culture and how businesses can make the practice profitable.

“The business case for engaging in “green” business practices is stronger than ever,” said Mullis, who he has assisted hundreds of travel-related companies, including Fortune 500 companies, in the areas of sustainable tourism, business development, market access, carbon management, and standards development.

“By embracing sustainable tourism and engaging in the green economy, the Caribbean can benefit in a number of ways including enhanced competitive advantage, improved market differentiation and consumer loyalty, and increased local employment opportunities and opportunities for local enterprise,” he added.

Mr. Mullis will make his presentation on the first full working day of STC-12 as part of the opening plenary entitled, “Strategies for Sustainability Success”. This session, which takes place on the morning of 4 April, will focus on some of the key issues that will impact on future Caribbean tourism sustainability and competitiveness. Other areas to be covered at this session include ensuring that the region has adequate human resource capacity to manage the industry and provide excellent service to visitors and the need for strategic planning to address climate change impacts.

STC-12, which has as its theme “Keeping the Right Balance: Rising Above the Numbers” is being organised by the Caribbean Tourism Organisation (CTO), in collaboration with the Bermuda Department of Tourism and will be held at the Fairmont Southampton.

For more information on STC-12, including how to register for the conference, visit www.caribbeanstc.com.

 

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