Creating online buzz for Swedish Cities

for Visit Sweden Winter 2010

Challenge
The cities of Stockholm and Gothenburg hosted a Swedish Design Doctor pop-up at Westfield and bgb was tasked with raising awareness online of the pop-up, driving traffic to the Swedish Cities website and creating buzz around designated keywords

Solutions
bgb targeted influential tweeters, facebook pages & groups, blogs, and forums with news of the pop-up, the design doctor and the competition, as well as harnessing VistiSweden's existing social media channels

Results
bgb generated more than 1500 competition entries on the website over a five day period, increased the VisitSwedenUK twitter following by 50% in the same period, from 149 to 224 followers, and dramatically increased buzz around the designated keywords