Cooperative Marketing to drive visitor numbers

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bgb recognises the importance of working cooperatively with trade and brand affinity partners, in order to increase marketing spend and therefore maximise reach as well as reinforcing the brand positioning of a destination. We do this with great success for Mauritius where the objective is to raise the profile of the destination to increase awareness, cut through to our target market, driving sales and increasing visitor numbers.

We undertook joint marketing with key trade partners who are focused on promoting and selling Mauritius timing this around key booking periods. The results includes an An integrated consumer campaign in conjunction with British Airways, including 48 insertions in national press, joint initiatives with Air Mauritius through travel trade, and B2C marketing with leading tour operators. Results from all trade partners have been extremely positive and where competitor destinations saw decreases in visitor numbers Mauritius remaining positive for 2008.

"Earlier this summer we ran a multi-media promotion with Mauritius Tourism and Air Mauritius. This was led and instigated by bgb who at all times have been very supportive, proactive and professional. They ensured a speedy turnaround of decisions and were very clear in their objectives for the campaign. They also worked very closely with us to ensure the activity also met our commercial objectives to drive business to Mauritius as a destination. Results to date show bookings asignificant increases in bookings and revenue.

I would have no hesitation in recommending to anyone working with bgb and they are certainly one of the best and easiest of all the many international tourism board partners we have worked with"

Alasdair Farrimond, Marketing Director, Travel 2