Content And Technical Firsts For Frommer’s Unlimited

Content And Technical Firsts For Frommer’s Unlimited

Frommer's Unlimited 17 November 2008

Digital travel content specialists Frommer's Unlimited, the business-to-business division of Frommer's®, a branded imprint of John Wiley & Sons, Inc has achieved a series of firsts in delivering the content of KLM's new Destination Guide, a global web service on www.KLM.com, including multilingual services and maximised search engine optimisation (SEO).

Frommer's Unlimited created a multi-lingual content package of 100 cities, 78 countries and 111 airports in close consultation with KLM airlines, which wished to provide relevant, compelling content for its international customers. Frommer's Unlimited, in close cooperation with other suppliers, also maximised SEO by writing quality destination content in KLM's brand style, to appeal to KLM's leisure and business travellers, but balanced with the airline's SEO keyword objectives.

Technical delivery by reverse proxy
This is the first service that Frommer's Unlimited has delivered using its new reverse proxy framework - whereby Frommer's Unlimited delivers raw content in XHTML to the customer's own server. This technical solution avoids any loss of page ranking associated with white label services and therefore maximises SEO benefit.

Search engine optimised content in six languages
In another first for Frommer's Unlimited, the Destination Guides have been created in six languages, all written to maximise relevant SEO terms in each language, including: English, Dutch, French, German, Spanish and Italian. Users can view any point of interest, from museum to club, shop or restaurant on a KLM branded map.

Cost-effective custom and syndicated content mix
The relaunched site features GoogleTM mash-ups with worldwide events and attractions, and a cost-effective blend of unique destination guides with syndicated venue and events content.

"This new content is already delivering bookings from natural search through the guide content," said Anna Goldrein, editorial manager of Frommer's Unlimited. "It allows KLM to reach new customers and reconnect with existing customers across the world, and SEO is a component of content in every language set. With SEO integrated effectively, the KLM website appeals to customers with targeted compelling content, and wins search engine traffic with on-topic keywords."

"The web content package also presents the KLM brand effectively as an expert in local knowledge worldwide. The guides are a blend of practical and inspirational content, helping KLM customers to avoid stress and time wasting, and inspiring them to travel to unfamiliar destinations or return to familiar destinations to find out more. In short, it's a hub for travel research and booking, and an opportunity to strengthen brand loyalty to KLM."

Frommer's Unlimited is now creating further destination guides for KLM. To view the guides visit www.klm.com site and access: Travel information - Travel planning - Destination Guide

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About Frommer's Unlimited
Frommer's Unlimited is the business-to-business division of Frommer's Travel. For more than 50 years, Frommer's®, a branded imprint of Wiley, has been the trusted source of useful and engaging travel information. Frommer's Unlimited enables businesses to create high-value propositions for their customers by leveraging Frommer's travel expertise, rich content resources and technical capabilities. Products and services provided by Frommer's Unlimited include global destination and events content, private label Websites, mobile applications and custom publishing. Frommer's is a registered trademark of Arthur Frommer. For more information, visit frommers.biz

About Wiley
Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for 200 years, helping people around the world meet their needs and fulfil their aspirations. Since 1901, Wiley and its acquired companies have published the works of more than 350 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry and Peace. Our core businesses publish scientific, technical, medical and scholarly journals, encyclopedias, books, and online products and services; professional/trade books, subscription products, training materials, and online applications and websites; and educational materials for undergraduate and graduate students and lifelong learners. Wiley's global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada, and Australia. The Company's Web site can be accessed at http://www.wiley.com. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb.

 

 

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