for Visit Wales Autumn 2010
As part of the ongoing PR campaign for Visit Wales, bgb devised a strategy to leverage the Ryder Cup in October 2010 to maximum advantage for the country as a whole.
bgb generates blanket coverage across UK travel pages, with an advertising equivalent of over £10million
for Bluestone Spring 2009
Raising Awareness for Bluestone Resort
for Visit Wales January-June 2009
As part of the ongoing Visit Wales PR campaign, bgb was tasked with raising visitor numbers to Snowdon for summer 2009
bgb started working with Mazagan Beach Resort in June 2009 ahead of the opening in October this year.
for Visit Sweden Winter 2010
The cities of Stockholm and Gothenburg hosted a Swedish Design Doctor pop-up at Westfield and bgb was tasked with raising awareness online of the pop-up, driving traffic to the Swedish Cities website and creating buzz around designated keywords.
bgb recognises the importance of working cooperatively with trade and brand affinity partners, in order to increase marketing spend and therefore maximise reach as well as reinforcing the brand positioning of a destination. We do this with great success for Mauritius
for South Tyrol November 2007
For South Tyrol we wanted to learn more about the potential target market from the UK. We therefore undertook both quantitative and qualitative research projects with one of our research partners.
Reinforce the country's sustainable positioning and increase distribution for smaller properties.
There was a need to raise the profile of Mauritius in the UK and thank the private sector for their continued support. bgb managed the trade event and themed it around the celebration of 40 years of Mauritius Independence
Having identified low awareness amongst the travel trade for St. Vincent & The Grenadines (SVG) we needed to raise the profile of the destination to ensure the trade have confidence in selling the destination. We also identified that there was potential to get more operators featuring the destination.