They’re innovative thinking, dynamic in their presentation and flexible in their response
Kate Bowman, Sunday Times Travel Magazine
Case studies
PR case studies
Edge of Love in Wales
for Visit Wales Summer 2008
As part of the ongoing PR campaign for Visit Wales bgb planned a strategy using the leverage of ‘the edge of love' film to secure maximum coverage to attract tourism to Wales.
Launching a new, world class resort
bgb generates blanket coverage across UK travel pages, with an advertising equivalent of over £10million
Launching One&Only Cape Town
for One&Only Spring 2009
One&Only opens its first ever urban resort in Cape Town - April 2009
Targeted media campaign for Bluestone
for Bluestone Spring 2009
Raising Awareness for Bluestone Resort
Putting the spotlight on Snowdonia for summer 2009
for Visit Wales January-June 2009
As part of the ongoing Visit Wales PR campaign, bgb was tasked with raising visitor numbers to Snowdon for summer 2009
Launching Mazagan Beach Resort
bgb started working with Mazagan Beach Resort in June 2009 ahead of the opening in October this year.
- Opening Ibis and Etap Birmingham Airport for
- Red Funnel Working With Celebrities for Red Funnel
- Launching a first class cabin for
- Increase coverage and online presence for
- Relaunching Maison Blanc for
- Promoting a golfing destination for Visit Wales
- transavia.com - launching a new route for transavia.com
- Raising profile for Destinology
- New suites launch for
- Differentiating Lisbon for Lisbon
- Maximising media relations campaigns for Rural Retreats
- Creating cut-through in a crowded market for Education Travel Group
- Overseas property for
- Owning the destination for SeaFrance
- Down the line radio and online campaign for
- Refreshing a brand image for Le Manoir aux Quat' Saisons
- Raising profile through feature coverage for
- Wallander's Sweden for Visit Sweden
- Inspirational Events for Friends Of Conservation
- Luxury family resort for
- Launching new guidebook for Frommer's
- Launching six new hotels in the UK for
- Conducting travel marketing survey for Frommer's Unlimited
- Highlighting facilities to a niche market for Stena Line
- Mad Dog Ski - the 2008-9 season for Mad Dog Ski
- Rocket Ski media relations for Rocket Ski
- Equity Ski media relations for
- Corporate press office for
- South Tyrol Design Destination for South Tyrol
Representation case studies
Cooperative Marketing to drive visitor numbers
bgb recognises the importance of working cooperatively with trade and brand affinity partners, in order to increase marketing spend and therefore maximise reach as well as reinforcing the brand positioning of a destination. We do this with great success for Mauritius
Understanding your target market
for South Tyrol November 2007
For South Tyrol we wanted to learn more about the potential target market from the UK. We therefore undertook both quantitative and qualitative research projects with one of our research partners.
Increasing distribution for smaller properties in SVG
for St. Vincent & The Grenadines
Challenge
Reinforce the country's sustainable positioning and increase distribution for smaller properties.
Mauritius Celebrates
There was a need to raise the profile of Mauritius in the UK and thank the private sector for their continued support. bgb managed the trade event and themed it around the celebration of 40 years of Mauritius Independence
Putting St. Vincent & The Grenadines on the map with the trade
for St. Vincent & The Grenadines
Challenge
Having identified low awareness amongst the travel trade for St. Vincent & The Grenadines (SVG) we needed to raise the profile of the destination to ensure the trade have confidence in selling the destination. We also identified that there was potential to get more operators featuring the destination.