They have a seemingly endless list of clients and story ideas
Matt Barr, www.acmwriting.com
Case studies
PR case studies
Making the Most of the Ryder Cup for Visit Wales
for Visit Wales Autumn 2010
As part of the ongoing PR campaign for Visit Wales, bgb devised a strategy to leverage the Ryder Cup in October 2010 to maximum advantage for the country as a whole.
Launching a new, world class resort
bgb generates blanket coverage across UK travel pages, with an advertising equivalent of over £10million
Targeted media campaign for Bluestone
for Bluestone Spring 2009
Raising Awareness for Bluestone Resort
Putting the spotlight on Snowdonia for summer 2009
for Visit Wales January-June 2009
As part of the ongoing Visit Wales PR campaign, bgb was tasked with raising visitor numbers to Snowdon for summer 2009
Launching Mazagan Beach Resort
bgb started working with Mazagan Beach Resort in June 2009 ahead of the opening in October this year.
Creating online buzz for Swedish Cities
for Visit Sweden Winter 2010
The cities of Stockholm and Gothenburg hosted a Swedish Design Doctor pop-up at Westfield and bgb was tasked with raising awareness online of the pop-up, driving traffic to the Swedish Cities website and creating buzz around designated keywords.
- Luxury in the Snow for C K Verbier
- Red Funnel Working With Celebrities for Red Funnel
- Increase coverage and online presence for
- Overseas property for
- Owning the destination for
- Down the line radio and online campaign for
- Refreshing a brand image for Le Manoir aux Quat'Saisons
- Raising profile through feature coverage for
- Wallander's Sweden for Visit Sweden
- Inspirational Events for Friends Of Conservation
- Luxury family resort for
- Launching new guidebook for Frommer's
- Launching six new hotels in the UK for
- Conducting travel marketing survey for Frommer's Unlimited
- Highlighting facilities to a niche market for Stena Line
- Maximising a media relations campaign for
- Mad Dog Ski - the 2008-9 season for
- Rocket Ski media relations for Rocket Ski
- Equity Ski media relations for
- Corporate press office for
- South Tyrol Design Destination for South Tyrol
Representation case studies
Cooperative Marketing to drive visitor numbers
bgb recognises the importance of working cooperatively with trade and brand affinity partners, in order to increase marketing spend and therefore maximise reach as well as reinforcing the brand positioning of a destination. We do this with great success for Mauritius
Understanding your target market
for South Tyrol November 2007
For South Tyrol we wanted to learn more about the potential target market from the UK. We therefore undertook both quantitative and qualitative research projects with one of our research partners.
Increasing distribution for smaller properties in SVG
for St. Vincent & The Grenadines
Challenge
Reinforce the country's sustainable positioning and increase distribution for smaller properties.
Mauritius Celebrates
There was a need to raise the profile of Mauritius in the UK and thank the private sector for their continued support. bgb managed the trade event and themed it around the celebration of 40 years of Mauritius Independence
Putting St. Vincent & The Grenadines on the map with the trade
for St. Vincent & The Grenadines
Challenge
Having identified low awareness amongst the travel trade for St. Vincent & The Grenadines (SVG) we needed to raise the profile of the destination to ensure the trade have confidence in selling the destination. We also identified that there was potential to get more operators featuring the destination.