Caribbean Tourism Organisation

The Caribbean Tourism Organisation (CTO) represents over 30 countries in the Caribbean region. It was established in 1989 in order to promote the development of sustainable tourism. The destinations include the English, French, Spanish and Dutch speaking territories of the Caribbean region.

The CTO has its headquarters in Barbados and regional marketing offices in New York and London, where the CTO works closely with all sectors of the industry bringing together both the public and private sectors to generate a comprehensive programme of joint promotional activity.

These activities range from trade and consumer publications, exhibitions and events, to research, training and public relations.  The UK Chapter has over 120 members from all sectors of the industry and provides excellent marketing and networking opportunities through its annual calendar of events. Private sector members include airlines, cruise lines, retail travel agents, tour operators, travel writers, media, etc.

The objectives of the organisation are to:
Provide its members with the services and information needed for the development of sustainable tourism for the economic benefit of the Caribbean
Increase the value and volume of tourism flows to member states
Create greater awareness and understanding of Caribbean tourism within its marketplace
Create a greater public awareness and understanding of tourism by host countries
Develop the highest levels of skills and professionalism in the personnel serving the Caribbean in tourism and tourism-related areas
Design and develop a comprehensive tourism information system
Ensure a harmonious interaction between tourism and the social and natural environment
Give special support to those countries not able to represent themselves
Foster close links with regional institutions and national donor agencies
Develop a capacity to assign members in defining and responding to any tourism related need
Service, retain and expand membership of CTO
Develop the strongest possible linkage between the tourism sector and other economic sectors

Funding is derived from membership dues. International development agencies have also provided funding for specific CTO projects related to improving the Caribbean tourism product.

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